The Best Way to Market Your Space and Get More Bookings

Got a Great Space? Let’s Get It Booked

So, you’ve got an amazing space—maybe it’s a light-filled studio, a versatile event venue, a flexible office suite, or a stylish pop-up shop location. The vibe is great, the amenities are on point, and you're ready to welcome clients. There’s just one thing missing… bookings.

Marketing your space can feel overwhelming, especially with so many platforms, channels, and “expert” opinions floating around. But the truth is, you don’t need to be a marketing guru to fill your calendar—you just need the right approach, a bit of consistency, and a splash of creativity.

In this guide, we’ll walk you through the best ways to market your space effectively—from building your listing to attracting your ideal audience. Whether you're just starting out or looking to level up, this article will help you get noticed, get enquiries, and get booked.

1. Start with a Stand-Out Listing

Your space listing is often the first impression someone has of your space, and it needs to be a good one.

Here’s what every great listing includes:
- High-quality photos: Invest in professional photography or take clear, well-lit shots from multiple angles. Include key features like natural light, furniture, kitchen, outdoor access, parking, etc.

- A compelling description: Instead of just listing specs, tell a story. What makes your space special? What kinds of events or activities is it perfect for? Paint a picture your ideal customer can imagine themselves in.

- Full details: Include size, capacity, pricing, availability, amenities, nearby transport, access info, and any unique quirks (like a spiral staircase or city views).

- A catchy title: Think short, punchy, and benefit-driven. For example, “Sunny Inner-City Event Loft with Rooftop Access” beats “Multi-Purpose Room for Hire.”

📍 Tip: Use a platform like Sharedspace.co.nz to list your space where people are already searching.

2. Know Your Audience (and Speak to Them)

Are you targeting corporate teams? Creative freelancers? Couples planning weddings? Retail brands looking for pop-up spots?

The more specific you are about who your space is for, the easier it is to tailor your messaging and imagery.

Ask yourself:
- Who needs a space like mine?

- What problems does my space solve for them?

- What features would wow them the most?

Then use that insight to shape how you describe your space, choose your photos, and promote your listings. It’s not about appealing to everyone—it’s about appealing to the right people.

3. Harness the Power of Social Media

Social media is a free and powerful way to get eyes on your space and build trust with your audience.

Here’s how to use it well:
- Post regularly: Share behind-the-scenes content, setup inspiration, happy client testimonials, or upcoming availability.

- Use video: Reels, stories, or walk-throughs of your space help people visualise what’s possible.

- Leverage user content: Ask previous clients for photos and tag them in your posts (and ask them to do the same).

- Use hashtags strategically: Combine niche ones (like #aucklandvenues or #popupshopnz) with broader tags (#eventspace, #coworkinglife).

🎥 Bonus Tip: Create a quick “day in the life” of your space or time-lapse of a setup, it’s fun, engaging content. Sharedspace also offers a range of extra promotions to get your space in front of the right people.

4. Optimise for Search (SEO is Your Friend)

You want people to find you online, and that means making sure your listings and website are search-friendly.

Use keywords that match what your ideal customer is typing into Google. Think:
- “event space in Wellington with outdoor area”

- “affordable meeting rooms Auckland”

- “Christchurch pop-up space for fashion brands”

Add these naturally into:
- Your title and description

- Alt text on photos

- Page headings and subheadings

- Meta descriptions (if you have your own website)

Don’t forget local SEO - include your city or neighbourhood to help people in your area find you.

5. Make it Easy to Enquire or Book

If someone has to jump through hoops just to ask about your space… they might give up. That means:
- Clear pricing and availability info

- A visible enquiry button or form

- Prompt replies (ideally within 24 hours)

- Flexible booking options if possible

Consider automated replies or availability calendars to streamline the process, and always aim to be friendly and helpful in your responses.

6. Collect and Share Reviews

Nothing builds trust like social proof. Ask happy customers to leave a short review after their booking—and proudly display these on your listing, website, and socials.

Even one or two glowing testimonials can make a huge difference, especially when people are choosing between multiple spaces.

You can ask:
- What did you love most about the space?

- Would you recommend it to others?

- What kind of event or project did you use it for?

🌟 Pro move: Turn a great review into a quote graphic or video testimonial and share it far and wide.

7. Leverage Email and Newsletters (Without Having to Build One From Scratch)

If you've been in business for a while, chances are you’ve got a few past clients or contacts sitting in your inbox. But here's the good news—you don’t need to build a full email marketing machine to get results.

Sharedspace offers extra promotional options designed to put your space in front of the right people, without all the heavy lifting. You can get featured in our Sharedspace newsletter, sent to over 44,000 engaged subscribers twice a month.

It’s one of the easiest and most effective ways to:

- Showcase your space with eye-catching photos

- Promote seasonal offers or availability

- Highlight what makes your space different

- Drive direct traffic to your listing

Whether you’re launching a new space, have availability to fill, or just want more eyes on your listing, our team can help get your name out there.

💌 Interested in getting featured? Just reach out to us about Sharedspace’s promotion options; we’re always here to help you maximise your bookings.

8. Partner with Other Businesses

One of the best ways to reach new audiences is to collaborate with businesses that serve a similar clientele.

Think:
- Caterers and stylists

- Photographers and content creators

- Event planners and wedding coordinators

- Local retailers or cafes

You could do a shout-out swap on social media, bundle your services, offer a referral incentive, or co-host a styled shoot or open house. Community over competition - it pays to build relationships in your local ecosystem.

9. Refresh and Revisit Your Content Regularly

Even the best listings can get stale if left untouched. Every few months, set a reminder to:
- Update your photos (especially if you’ve changed furniture or décor)

- Add new reviews or testimonials

- Refresh your description or headings

- Remove old offers or availability notes

Google rewards fresh content, and your potential clients will appreciate that everything looks current and trustworthy. Think of it like spring cleaning your digital storefront.

10. Offer Something Extra (That Gets Remembered)

Sometimes it’s the little things that make people fall in love with your space and tell others about it.

Consider offering:
- A welcome pack or treats for event hosts

- Free use of styling props or tech

- A customisable layout or easy bump-in/bump-out

- Local coffee vouchers or nearby partner perks

Not only does it help you stand out, but it also increases the chances of repeat bookings and referrals. Surprise and delight = word-of-mouth gold.

The Best Marketing is a Mix of Strategy and Soul

At the end of the day, marketing your space is about more than just filling a calendar—it’s about building a reputation, creating connections, and sharing the magic of what you’ve created.

By combining clear, compelling listings with authentic visuals, smart SEO, strong community ties, and great customer service, you’ll be well on your way to consistent enquiries, repeat clients, and a space that practically books itself.

So don’t wait for bookings to trickle in—get proactive, get visible, and get your space out into the world.

Want to list your space where the right people are already searching? Join hundreds of space owners on Sharedspace.co.nz and get seen by thousands every week. Whether it's an event space, creative studio, pop-up shop, or office, our platform helps you get the bookings you deserve.

Enjoyed this article?

Check out How to Turn Your Unused Space into Income with Sharedspace.