Why Film & Photography Crews Need Unique Shoot Locations

The Growing Demand for Diverse Spaces in NZ

From blockbuster films to viral social media campaigns, visual storytelling has never been more in demand. In New Zealand, film and photography crews are constantly on the lookout for fresh, unique shoot locations that help bring their creative visions to life. Whether it’s an industrial warehouse, a rustic barn, a modern penthouse, or a hidden coastal retreat, location scouts and content creators are always searching for the perfect backdrop.

With the rise of streaming platforms, independent productions, and brand-driven content, the need for diverse and visually striking spaces has skyrocketed. As a result, property owners are discovering a new revenue stream by listing their spaces for hire. If you own a distinctive venue, now is the time to capitalize on this growing industry.

Why Are Unique Locations in High Demand?

The film and photography industries thrive on originality. Audiences are becoming more discerning, and production teams are pushing creative boundaries to capture attention. Generic settings no longer cut it—producers, photographers, and brands want locations that tell a story and create a strong visual impact.

1. The Need for Authenticity
Gone are the days of staged studio shoots for every project. Whether it’s a Netflix drama, a fashion editorial, or an influencer’s brand shoot, authenticity is king. Production teams are looking for real, lived-in spaces that add character to their work. Homes with vintage charm, boutique hotels with curated decor, or urban spaces with graffiti-covered walls all provide visually interesting backdrops.

2. Content Creation is Booming
The explosion of social media platforms like Instagram, TikTok, and YouTube has driven an insatiable demand for high-quality, unique content. Brands, influencers, and content creators are continuously scouting for standout locations to keep their visuals fresh and engaging. A stunning location can make the difference between an average campaign and a viral one.

3. Variety Keeps Productions Fresh
New Zealand’s diverse landscapes and architectural styles make it a prime location for all kinds of productions. Filmmakers might need a heritage villa one day and a minimalist loft the next. Photographers are always experimenting with different aesthetics, from moody industrial settings to bright, airy spaces filled with natural light. The more options available, the more likely they are to return for future shoots.

How to Highlight Your Space for Film, TV, or Content Creation

If you own a property with unique features, you could be sitting on an untapped opportunity. Here’s how to make your space stand out to film and photography crews:

1. Showcase Your Space with High-Quality Photos
First impressions matter, and when it comes to film and photography location scouting, visuals are everything. Invest in professional photos that highlight the best aspects of your space—natural lighting, spacious layouts, interesting textures, or unique architectural details. If possible, include images from previous shoots to demonstrate how the space can be used creatively.

2. Highlight Unique Features
Does your space have exposed brick walls, an open-plan layout, or panoramic city views? These details can be a major draw for location scouts. List specific features such as high ceilings, outdoor areas, period details, or industrial elements that make your space stand out.

3. Be Flexible with Availability
The more flexible you can be with availability, the more attractive your space becomes. Productions often run on tight schedules and may need access at unconventional hours. Offering half-day, full-day, or even multi-day rentals can increase your chances of securing bookings.

4. Offer Additional Amenities
Small touches can make a big difference. Productions appreciate spaces with ample parking, easy access for equipment, nearby power outlets, and dedicated areas for crew members to set up. If your space includes extras like furniture, props, or unique lighting options, highlight these in your listing.

5. Use a Platform Like Sharedspace
Listing your space on Sharedspace makes it easy for filmmakers, photographers, and brands to find you. The platform connects space owners with production teams actively searching for locations. With high traffic and targeted exposure, it’s one of the best ways to attract the right audience.

The Best Way to Set Pricing for Half-Day and Full-Day Shoots

Pricing your location competitively is key to attracting bookings while ensuring profitability. Here’s a guide to structuring your rates:

1. Research Comparable Listings
Look at similar spaces in your area to gauge the market rate. Factors like size, uniqueness, accessibility, and amenities will influence pricing.

2. Consider Half-Day vs. Full-Day Rates
Many productions operate on tight schedules and might not need a full day. Offering a half-day rate (usually 4-5 hours) can make your space more accessible while still being profitable. A full-day rate (8-10 hours) should reflect the extended usage and potential impact on your schedule.

3. Factor in Wear and Tear
Shoots can be high-traffic events with crew members, equipment, and props moving in and out. If your space requires post-production cleaning or maintenance, consider adding a cleaning fee or security deposit.

4. Offer Discounts for Multiple Days
If a production needs your space for several consecutive days, consider offering a discounted rate. This encourages longer bookings and reduces the hassle of managing multiple short-term rentals.

5. Be Transparent About Additional Costs
Be upfront about any extra charges, such as overtime fees, security deposits, or additional costs for using specific features (e.g., pool, rooftop access, or special lighting setups). Transparency helps avoid misunderstandings and builds trust with clients.

The Future of Shoot Locations is Diverse & Dynamic

As the demand for high-quality content grows, so does the need for fresh and unique shoot locations. Whether you own a stylish loft, a charming heritage home, or an industrial warehouse, there’s an opportunity to turn your space into a sought-after film and photography location.

By showcasing your property effectively, setting competitive pricing, and leveraging platforms like Sharedspace, you can attract a steady stream of bookings and maximize your space’s earning potential. If you’ve got a location with character, now is the time to list it and be part of the booming visual storytelling industry.

Enjoyed this article?

Check out Coworking vs. Office Lease.