Meet Marzanne Kleinhans from Tada Studio

People Behind the Space: Tada Studio

Marzanne Kleinhans, Founder of Tada Creatives

In this edition of People Behind the Space, we chat with Marzanne Kleinhans, founder of Tada Studio, a sensory-driven content space designed to ignite creativity. With a background spanning performing arts, marketing, and brand management, Marzanne shares how she built a studio that blends flexibility, personal warmth, and thoughtful design.

Discover how her hands-on approach, passion for storytelling, and belief in creative environments have shaped Tada into more than just a space; it’s a creative partner.

Tell us about your journey - what inspired you to create Tada Studio, and how does it reflect your diverse creative background?

Tada Studio was born from a simple but powerful idea: creativity thrives in the right environment. With a background in performing arts, marketing, and brand management, I’ve always been drawn to the intersection of storytelling and visual impact. I believe creativity is a superpower - and one that’s incredibly sensitive to its surroundings. (Ask any creative who’s ever tried to meet a deadline in a tungsten-lit corporate office.) Ambiance, for me, is everything.

Selfishly, I also needed a space for my own growth. I’m currently refining my photography and videography skills - specifically experimenting with different lighting setups - so I built a studio that could support both my learning and my client work. The space had to suit a wide range of creators and content styles, so its layout is intentionally flexible, functional, and easy to adapt. That’s what makes it feel effortless to create in, and also why I believe people keep coming back.

Opening Event at Tada Studio

Tada Studio is designed for creators. What sets it apart from other content studios, and how does it support innovation?

Tada Studio isn’t just a space, it’s an experience. From the moment you walk in, the light, bright, and spacious ambiance transforms your mood, setting the perfect tone for creativity. Whether you’re filming video content, doing a styled shoot, hosting an event, or running a strategic workshop, you’ll be in the right mindset to execute your creative vision.

What makes Tada different is how personal and intentionally designed it is. It’s a sensory-optimised environment built to make you feel grounded, connected, and comfortable. That feeling is what fuels innovation. The studio is highly adaptable, giving creators the flexibility to experiment, take risks, and bring even the most ambitious ideas to life with ease.

Can you describe the types of projects and collaborations that take place at Tada Studio?

It’s a real mix. Some days it’s a solo business owner filming content on their phone, other days it’s a full crew with lighting rigs, catering, and back-to-back setups. We’ve hosted everything from yoga sessions with rows of mats and goodie bags to corporate workshops, strategy days, launch parties, and brand events. The space is super flexible, which means it can shape-shift depending on the energy and scale of the project.

How does your experience across multiple industries, sales, marketing, performing arts, and media, shape the way you run Tada Studio?

I’ve always felt too creative for a traditional corporate environment, but also too structured to be a total free-spirited creative. Tada Creatives and this studio has become the perfect middle ground for my personality and strengths. It’s where creativity meets strategy.

My background in branding and marketing has shaped the entire studio experience - from the first touchpoint of booking online, to guided parking instructions (complete with GPS pins and street photos), to automated systems where they matter most. Everything is designed to feel seamless and stress-free, supporting the way modern creators work in 2025.

On the creative side, I care deeply about work that’s emotionally connected and story-driven. In a world where content often feels rushed or surface-level, I help people and brands create things that actually resonate - work that feels real. I love bouncing around ideas, and yes, I’m very happy to offer unsolicited feedback if you ask for my opinion. (Ha!)

Tada Studio is an extension of your creative agency. How do you balance offering a hands-off space with providing expert guidance when needed?

I enjoy it when clients book the space and use it independently, but I equally love getting involved when they ask for help with filming, photography, or post-production services. Every project is personal to me, and I’m genuinely interested in each person who walks through our door. I want to help them bring out the best of their vision through our space. If I can make it even easier by taking care of the parts they might find challenging or don’t have resources for, I’m eager to help and extend our services.

My team operates on a very flexible model, and we consist of a network of specialists in our fields. This allows me to tap into our resources and assist our clients with everything from pre-production strategies and branding to building websites or managing social media, and even filming and photography on the day. We aim to be as hands-on or hands-off as our clients require.

If you could have any three creatives, brands, or visionaries work at Tada Studio, who would they be and why?

The first would be choreographer Parris Goebel. Small confession: I secretly hoped I’d bump into her on the dance scenes and become dance besties when I was planning to move to New Zealand. But on a serious note, her creative vision is exceptional. Choreography at that scale takes such precision and awareness. The ability to notice the tiniest details while also bringing a big-picture concept to life. She’s superhuman.

The second would be Eva Beresin, an artist I recently discovered at an exhibition in Vienna. Her work blends humour and horror in a way that’s both unsettling and very entertaining. It makes you feel uncomfortable and entertained at the same time. I’d love to see what an immersive walk-through installation by her would look like at the studio.

And third, Ava DuVernay. Her approach to storytelling and her commitment to diverse perspectives are something I deeply admire. Her work is so powerful and emotionally intelligent. Honestly, if you can hold the attention of today’s chronically distracted eyeballs, I think you’ve nailed life.

Also... I wouldn’t mind a full fashion runway show down the middle of the studio. And did I mention a city wedding?

What has been the most rewarding part of building Tada Studio, and how has it evolved since its inception?

The most rewarding part has been seeing our clients’ creativity come to life in ways I never could’ve planned for. I had a vision for a versatile, inspiring space, but watching people use it in completely unexpected ways is endlessly fulfilling. That’s when I know the space is doing its job.

Also, as someone who physically built much of the studio myself, there’s a different kind of pride that comes with watching it grow. It’s evolved a lot since day one, but that hands-on connection keeps me close to the purpose behind it all.

How do you see the future of content creation spaces, and what role does Tada Studio play in shaping that landscape?

I think content creation spaces will only grow in relevance as the demand for digital content continues to rise. The ones that thrive will be those that offer flexibility, creativity and a clear point of difference. People don’t always want a blank box, they want an experience. Something that inspires them. Something that makes creation easy.

To stay relevant, studios need to be adaptable and constantly evolving. If someone’s shot in a space once, they might not come back unless there’s something new to play with. So keeping things fresh is essential. I’m always asking for feedback and tweaking the small details to make the space more useful, more intuitive, and ultimately easier to use.

That ease, paired with inspiration, is where Tada Studio will continue to focus.

Are there any exciting upcoming projects, collaborations, or new features you’re bringing to the studio?

Yes, there’s lots in the pipeline to keep the studio feeling fresh, inspiring, and ever-evolving. We’re working on new backdrops that explore texture, colour, light, and depth, plus seasonal installations that shift the mood throughout the year. We’re also planning collaborations with artists and brands to bring unique, immersive experiences into the space. Pop-ups, art exhibitions, and interactive workshops are all on the cards.

We’re also finalising the two bedrooms onsite, which will soon be available to rent alongside your shoot or even to stay overnight through Airbnb. The vision is to offer a space where creative teams can live and work under one roof. Or host intimate dinner parties that spill into midnight conversations with no need to call an Uber.

Watch this space…

What advice would you give to aspiring creators looking for the right space to bring their ideas to life?

Look for a space that feels like a creative partner, not just a backdrop. Whether you’re filming content, hosting a workshop, or planning an event, the environment plays a huge role in how the experience unfolds. You want somewhere that not only looks good, but feels good too. Putting yourself out there - especially on camera - can feel vulnerable, so it’s important to be in a space where you feel comfortable and supported.

I designed Tada Studio to do exactly that - to ground you, energise you, and give you space to create without the noise. When your environment holds you well, you stop overthinking and start creating with more ease and authenticity, whether it’s just you or a room full of people.

And that’s when the real tada! moments happen.

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